Baby Planet is a family-run business with four successful retail stores in the Midlands and a new eCommerce website selling well-known nursery brands including Bugaboo, Mamas & Papas, iCandy, Maxi Cosi, Silver Cross and Cosatto.

After our sister agency Onefeed hit the ground running with a hugely successful Google Shopping campaign, OneClick was asked to replicate this success across their Google Ads campaigns and Facebook ads.

Google Ads

First focusing on their top-selling brands, the OneClick team began to build out campaigns based on top selling products and those that are competitively priced. Growing on this, the team were then able to build out these campaigns further by conducting detailed brand research to identify the best possible converting keywords.

Daily account optimisations, gave us an insight to what parents-to-be were searching for, what device they converted through and when in the day they made their purchase, enabling us to build out campaigns that maximised the revenue at the lowest possible Cost of Sale.

Facebook Remarketing

The OneClick team set up shopping-based remarketing carousel ads to help re-engage and convert customers on Facebook who have previously visited the Baby Planet website or added a product to their basket.

Ad placement trials enabled the team to create highly-targeted ads that showed to the best possible converting customers. In combination with regular ad copy trials, we were able to increase the conversion rate month on month, reducing the overall Cost of Sale and maximising the overall revenue.